App Landing Page: What It Needs, with 8 Real Examples (2026)

An app landing page has one job: get a visitor from "what is this?" to the right store listing. It needs a one-line promise, real app screens, official store badges placed to Apple and Google rules, one proof point, and a fallback for desktop visitors, such as a web version or a QR code.

This guide covers each part, then looks at eight real app sites we checked on 25 October 2026. A SaaS product sold in the browser is a different page; for that, read our guide to the SaaS landing page.

What Makes an App Landing Page Different

An app landing page sells a download, not a sign-up form. The conversion happens somewhere else, on the App Store or Google Play, so the page has to hand the visitor over cleanly. A visitor on a laptop also can't install a phone app, which means the page needs a plan for desktop traffic too.

That changes a few things compared with a general landing page design:

• The call to action is a store badge, not a button you can style freely. Apple and Google both publish rules for how their badges look.
• The product is a phone screen. Screens in a device frame do the explaining that feature copy does on a web product.
• Proof often comes from the store: ratings, Editors' Choice, Apple Design Awards. Visitors recognise these at a glance.
• Desktop needs a path. A web app, an email link, or a QR code turns a laptop visit into an install.

The Sections an App Landing Page Needs

Most good app pages use the same six sections, in roughly this order. You can drop one if your app is simple, but the hero and the download block are not optional.

If you are building the page yourself, our step-by-step guide on how to make a landing page covers the writing order, and the same order works here.

How to Place App Store and Google Play Badges

Use the official badge artwork from each company, don't modify it, give both badges the same height, and put the App Store badge first. That combination satisfies both sets of guidelines, which we read on Apple's and Google's own pages today.

Sources: Apple's App Store marketing guidelines and Google Play's badge guidelines. Apple also asks that the badge sit in a subordinate position to the main image or message, so the headline and the phone screen lead, and the badge follows.

Smart App Banners: The One Line of Code Worth Adding

A Smart App Banner is a small bar Safari on iOS shows at the top of your page, offering to open or download your app. You add it with one meta tag in the page head, and iOS decides whether to show it.

The tag is `<meta name="apple-itunes-app" content="app-id=YOUR_ID">`. According to Apple's Smart App Banner documentation, `app-id` is required and an optional `app-argument` URL can send someone who already has the app to the matching screen inside it. If the app is installed, tapping the banner opens it.

Apple's page lists a few limits worth knowing before you test: the banner doesn't appear if the device can't run your app or the app isn't available in the visitor's region, it can't be shown inside a frame, and it doesn't appear in the iOS simulator. Test on a real iPhone.

Four of the eight sites below use it: Overcast, Opal, Structured and Gentler Streak all had the tag in their home page HTML today.

8 App Landing Page Examples, Checked Today

Each site below loaded on 25 October 2026, and every detail quoted comes from its home page as fetched that day. The "Built with" column comes from the page's own markers: a Framer generator tag, Webflow's data-wf-site attribute, or Next.js asset paths. For web products, see our wider list of landing page examples.

Flighty: the notifications are the pitch

Flighty opens with "Get the truth when you travel" and then shows a stack of the alerts the app sends: a gate change, a 45-minute delay, a baggage belt. You understand the product before you read a feature list. Apple Design Award and App of the Year badges sit under the hero, followed by short press quotes.

Overcast: small, honest and complete

Overcast is a single short page: two features (Smart Speed and Voice Boost), a note from the developer ("It's just me here — no big company or investors"), and a plain explanation that most features are free with small ads and an annual subscription adds extras. It proves an app page doesn't need ten sections.

Opal: proof in the first screen

Opal pairs the headline "Attention on autopilot" with a "Try for free" button and its store rating ("4.8 · 150k+ App Ratings", as shown on its page) right in the hero, then a launch video. Each named feature (Opal Score, Focus Rules, Focus Timer) gets its own short block.

Structured: numbers under the headline

Structured leads with "your all in one day planner" and a "Start planning for free!" button, then a row of its own usage figures, such as 15M+ downloads and 30+ languages. The page then walks through phone, computer and watch, which answers the "does it work on my device?" question early.

Gentler Streak: awards as the second line

Gentler Streak puts a "Download on the App Store" badge under a two-sentence pitch, then lists its Apple recognition: App of the Year (2022, Apple Watch), Apple Design Awards and Editors' Choice. The rest of the page explains one idea per section, such as streaks that "celebrate rest".

Partiful: the web does the work

Partiful is an app that doesn't force the app. "Create event" works in the browser, guests RSVP from a link ("No app needed"), and "Get the app" sits beside it as the second option. If your app has a useful web version, this is the model: let people get value first.

Copilot Money: the app working, not a screenshot

Copilot Money shows sample transactions being categorised (Netflix, groceries, coffee) and a budget rollover, so the visitor sees what the app does with their money. It lists the platforms plainly: "Available on iPhone, iPad, Mac, and Web".

Bear: platforms and price up front

Bear has Mac, iPhone and iPad tabs at the top, its Apple awards right below, and a Free vs Pro comparison on the home page itself. Visitors who want to know "which devices?" and "what does it cost?" get both answers without leaving the page.

Using a Template for Your App Landing Page

A template saves you the layout work: hero, feature rows, pricing and FAQ are already built and responsive, so you spend your time on the screens and copy. These four are Waida Studio templates, which we made, so weigh that bias. All four sit in our SaaS templates category.

Finos (personal finance apps)

Finos is built for personal finance, budgeting and neobank apps. Product screens sit in phone frames and a wallet balance rolls over as you watch, which suits an app that wants to show its main screen in the hero. The Framer version is free with a Waida account; HTML is $39, and Next.js or Astro $49.

Check out Finos template

Trenox (trading and fintech apps)

Trenox targets trading, crypto and fintech products, with several home, about and features layouts to choose from. The Framer version is free with a Waida account; Webflow is $129, HTML $39, and Next.js or Astro $49.

Check out Trenox template

Trackeo (travel and booking apps)

Trackeo is made for travel platforms, booking tools and trip trackers, with destination showcases and booking-friendly layouts. The Framer version is free with a Waida account; Webflow is $59, HTML $39, and Next.js or Astro $49.

Check out Trackeo template

Medonix (health apps)

Medonix is a medical and health-tech template, and it is free on every platform, Figma file included, once you sign in with a free Waida account. It is a good starting point for a telemedicine or health app page.

Check out Medonix template

One licence covers one person on unlimited projects, including client work, with no attribution required; the details are in our licence terms. Figma files are sold separately at $19 each, except Medonix's, which is free.

An App Landing Page Checklist

Before you publish, run through this list on a real phone and a real laptop.

A good app landing page is short: a clear promise, the real app on a phone screen, correctly placed store badges, one proof point and a route for desktop visitors. The eight sites above show it can be done with a single page (Overcast) or a longer feature tour (Flighty), on Framer, Webflow or plain code.

If you want a head start, browse our SaaS templates or the Framer templates: Finos, Trenox, Trackeo and Medonix are free on Framer with a Waida account, and the HTML versions are $39 each. To unlock several, compare the plans on our pricing page.